runScribe is a wearable fitness tool for runners created by ScribeLabs, a technology collective based in the San Francisco Bay Area and Colorado. While runScribe was still in development, ScribeLabs’s founders needed some brochure-style copy that would explain their new product—copy that would be shared both in a press packet and on a new website being developed by Good Dog Design. Since the launch of its new site, ScribeLabs has been profiled in the Wall Street Journal and other high-profile publications, and the story we told also helped the company raise $250,000 in four weeks—far surpassing an initial Kickstarter goal of $50,000.
As a writer and editor for Good Dog Design, I helped create effective and influential web content for businesses interested in enhancing their web and social media presence. The site for high-end homebuilder Faubel Construction Inc. (FCI), which features a portfolio of FCI’s work and descriptions of their services, is another great example of my collaboration with GDD. I worked closely with the Faubel team to tell their story in a way that preserved the voice of their down-to-earth founder, Ed Faubel, while adequately conveying the depth of Ed’s expertise and the quality of his services.
“Blair is one of those rare people who can both see the big picture and concentrate on the details at the same time. Starting with a vision, she can craft a compelling product narrative, edit client text for clarity, and meticulously stick to a style guide. Throughout the process, she is a pleasure to work with, always completing her portion of the work on time and within budget.” —Susie Shaw, Senior Project Manager, Good Dog Design