This selection highlights my experience writing and editing executive thought leadership
content, including ghostwritten articles, reports, and strategic narratives for senior leaders
in tech and digital commerce.

Executive Ghostwriting & Thought Leadership
Astound Digital (for Global and NA CEOs)
Avoiding the Laggard Label – Emerging tech adoption POV (Writer)
Ecommerce Crystal Ball – Trends forecast in Retail Today (Writer)
Can You Cure What’s Ailing Your Customer? – D2C strategy (Writer)
Holiday Season Trends – Proprietary data insights (Writer)
Stand and Deliver on Loyalty – Data-driven loyalty strategy (Writer)
Ukraine Statement – Brand response to crisis (Writer)
Returns Strategy – Optimizing retail returns (Writer)
Supply Chain Crisis – Navigating disruption (Writer)
Shoptalk POV 2023 – Flip the Script on AI in Retail (Writer)
Shoptalk POV 2022 – Live Commerce Imperative (Writer)
Meditating on the Metaverse – Future-tech POV (Writer)

Astound Digital / Strategic Editorial Direction
Modern Commerce, Vol. 1 – Capabilities lookbook (Editor in Chief, Lead Writer)
Health in the Next Normal – Consumer behavior report (Editor in Chief)
Sustainability and Your Customer – ESG trends report (Editor in Chief)
Insights Magazine – Capabilities and case studies (Editor in Chief, Writer)

Rubrik
How to Catch a Hacker – Ebook on threat-hunting and data protection (Writer)
Five Reasons Why You Need SaaS Data Backup – SEO article for business buyers (Writer)

AIVA / Jury Profile
The Jury Selection – Personal POV on creative influence (Writer)