I authored the ebook How to Catch a Hacker for data security company Rubrik and contributed SEO-focused blog content to Rubrik’s Insights section. These assets positioned the company as a thought leader in cybersecurity, equipped the sales team with high-value messaging, and drove deeper engagement with key decision-makers through actionable content that addressed real-world threats and data resilience strategies.
Categories: Thought Leadership
At Astound Digital, I served as editor in chief and later as VP of communications and creative, leading a global marketing team. I launched a successful thought leadership program and authored POVs for the company’s Global CEO, helping position Astound as a leader in digital commerce. I also oversaw the creation of case studies, blog posts, social content, and long-form assets including Modern Commerce, Astound’s first-annual capabilities report, and consumer behavior reports focused on sustainability and healthcare. “Blair is an […]
Categories: B2B Content Strategy
As editorial director of Sonoma magazine, I led content strategy, planning, and production for this award-winning bimonthly publication. I assigned and edited all features, collaborated closely on design, and frequently contributed essays on topics including winemaking and recreation on the Russian River. Our special issue on the 2017 fires was nominated for a National Magazine Award for Best Single-Topic Issue. Other notable cover stories from my tenure include a Summer of Love retrospective told through the lens of two Sonoma […]
Categories: Editorial Direction
At Oracle, I contributed to the development and execution of a coordinated content program across multiple customer-facing publications, including Profit, Oracle Magazine, and Java Magazine. Working closely with other editors as well as design and production staff, I helped create case studies, feature articles, and thought leadership content that aligned with Oracle’s broader B2B strategy—reaching senior decision-makers and showcasing customer success across key industries. I also managed content workflows and collaborated with freelance writers to ensure clarity, consistency, and timely […]
Categories: B2B Content Strategy
On the Page is a San Francisco–based literary magazine featuring fiction, nonfiction, poetry, and photography. As senior editor, I wrote essays and film and book reviews, recruited contributors, edited submissions, and supported production, distribution, and promotional events. I also represented the magazine publicly, including as a featured reader at Litquake. Three themed issues I worked on—Unfinished Business, Shared Spaces, and Faith, Luck, & Chance—are available online. Here’s an excerpt from a film review that appeared in the Shared Spaces issue: […]
Categories: Editorial Direction
As a writer and editor for Good Dog Design, I developed web and marketing copy for early-stage and high-end brands. For the fitness wearable runScribe, I wrote product marketing content that helped the business exceed its initial fundraising goals fivefold. For homebuilder Faubel Construction, I crafted a founder-driven site narrative that conveyed both technical expertise and personal approachability. “Blair is one of those rare people who can both see the big picture and concentrate on the details at the same […]
Categories: Brand Storytelling
Blair Campbell