Brand Storytelling: runScribe


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As a writer and editor for Good Dog Design, I developed web and marketing copy for early-stage and high-end brands.

For the fitness wearable runScribe, I wrote product marketing content that helped the business exceed its initial fundraising goals fivefold. For homebuilder Faubel Construction, I crafted a founder-driven site narrative that conveyed both technical expertise and personal approachability.

“Blair is one of those rare people who can both see the big picture and concentrate on the details at the same time. Starting with a vision, she can craft a compelling product narrative, edit client text for clarity, and meticulously stick to a style guide. Throughout the process, she is a pleasure to work with, always completing her portion of the work on time and within budget.” —Susie Shaw, Senior Project Manager, Good Dog Design