B2B Content Strategy: Oracle

At Oracle, I contributed to the development and execution of a coordinated content program across multiple customer-facing publications, including Profit, Oracle Magazine, and Java Magazine.

Working closely with other editors as well as design and production staff, I helped create case studies, feature articles, and thought leadership content that aligned with Oracle’s broader B2B strategy—reaching senior decision-makers and showcasing customer success across key industries. I also managed content workflows and collaborated with freelance writers to ensure clarity, consistency, and timely publication.

“Blair Campbell understands what it takes to create content and excels in setting goals, creating workflows, working with writers, reviewing and editing copy, and meeting deadlines. She is not only a great writer and editor; she can also manage the process extremely well from start to finish. One of her strongest qualities is how very easy, professional, and delightful she is to work with.” —Jan Rogers, Managing Editor, Oracle Magazine and Profit