At Astound Digital, I served as editor in chief and later as VP of communications and creative, leading a global marketing team. I launched a successful thought leadership program and authored POVs for the company’s Global CEO, helping position Astound as a leader in digital commerce.

I also oversaw the creation of case studies, blog posts, social content, and long-form assets including Modern Commerce, Astound’s first-annual capabilities report, and consumer behavior reports focused on sustainability and healthcare.

“Blair is an extremely talented writer and highly strategic marketer. She understands how to leverage social media and PR, as well as paid media channels, to drive tangible outcomes for your business. Blair is collaborative, creative, and a wonderful colleague.”

—Vanessa Cartwright, President, North America & UK, Astound Digital