At Astound Digital, I served as editor in chief and later as VP of communications and creative, leading a global marketing team. I launched a successful thought leadership program and authored POVs for the company’s Global CEO, helping position Astound as a leader in digital commerce. I also oversaw the creation of case studies, blog posts, social content, and long-form assets including Modern Commerce, Astound’s first-annual capabilities report, and consumer behavior reports focused on sustainability and healthcare. “Blair is an […]

Categories: B2B Content Strategy

At Oracle, I contributed to the development and execution of a coordinated content program across multiple customer-facing publications, including Profit, Oracle Magazine, and Java Magazine. Working closely with other editors as well as design and production staff, I helped create case studies, feature articles, and thought leadership content that aligned with Oracle’s broader B2B strategy—reaching senior decision-makers and showcasing customer success across key industries. I also managed content workflows and collaborated with freelance writers to ensure clarity, consistency, and timely […]

Categories: B2B Content Strategy